Karshaka Mithra

Together, We Grow Stronger

Karshaka Mithra, a visionary initiative by Natural Agro & Tourism Multi-State Cooperative Society Ltd, is committed to uplifting India's agricultural backbone—our farmers. At its core, Karshaka Mithra champions a fair, transparent, and sustainable farm-to-market ecosystem. We directly procure organic vegetables and other agricultural produce from farmers and deliver them to consumers, eliminating middlemen, reducing exploitation, and ensuring fair prices for both producers and buyers.
Our efforts begin at the grassroots with strategically located collection centres that allow farmers to deposit their harvest in hygienic, well-managed facilities. These centres are equipped to handle grading, sorting, and marketing—ensuring maximum value for every crop. Each step in this process is designed to maintain product integrity while strengthening market access for small-scale and marginal farmers.

Mission

To empower farmers by bridging the gap between farm and market through ethical procurement, collective farming models, and sustainable agricultural practices that ensure fair income, enhanced productivity, and rural prosperity.

Vision
To become a national model in farm-to-market integration by creating a transparent, community-driven agricultural ecosystem where every farmer thrives with dignity, innovation, and opportunity.

Key Initiatives:
Collection Centres
Strategically located collection points allow farmers to deposit their produce in clean, designated spaces. Our centres handle grading, sorting, and marketing to ensure farmers get the best value.
 

Group Farming

We facilitate group farming by leasing agricultural land and equipping farmers with:
● Quality seeds
● Organic fertilizers
● Agricultural training
● “Vibanana” (plant propagation and nursery techniques)
● Ongoing expert guidance

This collaborative approach significantly reduces individual costs, boosts collective yield, and fosters a sense of unity and ownership among farmers. In addition, we are in the process of deploying branded logistics trucks under the “Natural” banner to ensure efficient and timely delivery of fresh produce from farms to households.
Karshaka Mithra isn't just a service—it's a movement. A movement to revive trust in traditional agriculture, to modernize with care, and to build resilient rural economies where prosperity begins at the roots.

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